Writing on marketing, motorsports, cycling, and how I actually use AI day to day.https://scottroegner.com/https://scottroegner.com/blog/inside-the-hf355/https://scottroegner.com/blog/inside-the-hf355/A behind-the-scenes look at Max Hazan’s HF355 — a 600-pound, 400-horsepower custom motorcycle built from scratch around a vintage Ferrari engine — and the collaborative creative work that brought it to life on film.Tue, 27 Jan 2026 00:00:00 GMThttps://scottroegner.com/blog/inside-mips-hq/https://scottroegner.com/blog/inside-mips-hq/How a visit to Mips HQ in Stockholm revealed that a people-first culture and clear safety mission can drive both industry leadership and sustainable growth.Wed, 14 Jan 2026 00:00:00 GMThttps://scottroegner.com/blog/my-2022-reading-list/https://scottroegner.com/blog/my-2022-reading-list/Thanks to a new system, I have set the goal of reading at least 11 books in 2022. Here's my list, with regular updates and reviews throughout the year.Sat, 31 Dec 2022 00:00:00 GMThttps://scottroegner.com/blog/photo-highlights-2022-pro-motocross-fox-raceway/https://scottroegner.com/blog/photo-highlights-2022-pro-motocross-fox-raceway/After a year without attending a single race, I was excited to make the trek south to Fox Raceway for the 2022 Pro Motocross Championship season opener. Here are some of my favorite photos from the day.Sun, 05 Jun 2022 00:00:00 GMThttps://scottroegner.com/blog/3-tips-for-returning-to-disneyland-with-kids/https://scottroegner.com/blog/3-tips-for-returning-to-disneyland-with-kids/After 20 years, it was time to return to Disneyland - this time with two kids - for fun-filled day. Here are three tips that helped us make the most of our day at the Happiest Place on Earth.Sun, 22 May 2022 00:00:00 GMThttps://scottroegner.com/blog/the-ultimate-formula-1-experience/https://scottroegner.com/blog/the-ultimate-formula-1-experience/An unexpected phone call turns into an unforgettable weekend as I get to experience my very first Formula 1 race in Austin in VIP style!Fri, 29 Apr 2022 00:00:00 GMThttps://scottroegner.com/blog/cycling-photos-from-early-2022/https://scottroegner.com/blog/cycling-photos-from-early-2022/With the first quarter of 2022 already behind us, I searched through hundreds of ride photos to select some of my favorites from the early morning rides, birthday rides, and near-century rides of the last few months.Sat, 09 Apr 2022 00:00:00 GMThttps://scottroegner.com/blog/uncovering-a-novel-from-my-dad/https://scottroegner.com/blog/uncovering-a-novel-from-my-dad/Decades-old floppy disks have been sent off to be inspected in hopes of uncovering old letters, stories, and a novel my dad wrote nearly 40 years ago. This post highlights that process, what the disks contain, and what’s to come.Sat, 02 Apr 2022 00:00:00 GMThttps://scottroegner.com/blog/the-best-camera-strap-for-cycling/https://scottroegner.com/blog/the-best-camera-strap-for-cycling/Keeping your camera secured to your back while riding can be a real challenge. With the PSBagworks Rider Strap you’ll never have to worry about this again. The camera stays put, yet remains easily accessible for those quick shots while on the go.Sat, 19 Feb 2022 00:00:00 GMThttps://scottroegner.com/blog/3-things-i-learned-after-2000-days-of-meditation-with-headspace/https://scottroegner.com/blog/3-things-i-learned-after-2000-days-of-meditation-with-headspace/This past Monday I hit 2,000 straight days of meditation with Headspace. After crossing this recent milestone I thought I would share a few learnings and tips I’ve picked up over the years.Sun, 13 Feb 2022 00:00:00 GMThttps://scottroegner.com/blog/five-mac-apps-to-make-life-easier/https://scottroegner.com/blog/five-mac-apps-to-make-life-easier/Getting a new computer is exciting. Setting up a new computer is not. These five simple macOS applications will improve your productivity and make using your Mac even more enjoyable.Sat, 05 Feb 2022 00:00:00 GMThttps://scottroegner.com/blog/cycling-happy-hour/https://scottroegner.com/blog/cycling-happy-hour/The cycling equivalent of happy hour is the coffee ride. Social and relaxed, they often bookend the day and feature a favorite drink, or two. It’s these coffee rides with friends that I look forward to the most.Sat, 29 Jan 2022 00:00:00 GMThttps://scottroegner.com/blog/cycling-portraits/https://scottroegner.com/blog/cycling-portraits/For the last six months, I've ridden with a Sony a6000 camera strapped to my back. From friends old and new, these are some of my favorite portraits from 2021.Wed, 05 Jan 2022 00:00:00 GMThttps://scottroegner.com/blog/my-2021-reading-list/https://scottroegner.com/blog/my-2021-reading-list/After years of reading just a few books per year, I decided to set the goal of reading at least 10 throughout 2021. Here's my list.Fri, 31 Dec 2021 00:00:00 GMThttps://scottroegner.com/blog/attempting-10000-feet-of-climbing-for-the-first-time/https://scottroegner.com/blog/attempting-10000-feet-of-climbing-for-the-first-time/Seeing the incredible adventures my fellow cyclists were tackling motivated me to take on a challenge of my own - logging 10,000 feet of climbing in one ride.Mon, 18 May 2020 00:00:00 GMThttps://scottroegner.com/blog/my-meditation-journey-with-headspace/https://scottroegner.com/blog/my-meditation-journey-with-headspace/I walked out of the room and around the corner to a bench overlooking one of the small valleys in Santa Barbara. The room I just left was at Serenity House where my Dad was in the final stages of his battle with cancer.Thu, 25 Jul 2019 00:00:00 GMThttps://scottroegner.com/blog/how-much-of-london-can-you-see-in-3-hours/https://scottroegner.com/blog/how-much-of-london-can-you-see-in-3-hours/How much of London can you see in just three hours? Follow along as I try to fit in as many landmarks as possible in this iconic city.Mon, 25 Feb 2019 00:00:00 GMThttps://scottroegner.com/blog/my-first-rapha-festive-500-cycling-challenge/https://scottroegner.com/blog/my-first-rapha-festive-500-cycling-challenge/2018 marked my first crack at completing Rapha's annual "Festive 500" cycling challenge - bike a total of 500 kilometers (310.68 miles) throughout the 8 days between Christmas Eve and New Year's Eve. Come along for the ride!Wed, 02 Jan 2019 00:00:00 GMThttps://scottroegner.com/blog/going-2-up-on-a-superbike-in-austin/https://scottroegner.com/blog/going-2-up-on-a-superbike-in-austin/I've done some pretty intense stuff on a motorcycle so I didn't expect going 2-up on a superbike would really get my adrenaline flowing. I was wrong.Tue, 09 Jan 2018 00:00:00 GMT