I’ve spent nearly 20 years helping sports brands reach the right audiences—from launching products and executing marketing campaigns to building analytics programs that actually make sense.

What I Do Now

As VP of Client Services at Next Level Sports, I lead integrated marketing, PR, and content campaigns for clients like Kawasaki, Pirelli, and Mips. My work spans motorsports, action sports, cycling, technology, and consumer goods — designing go-to-market strategies, managing media relations, and creating measurement programs that show clients what's working and where they can improve.

Recent highlights include a content collaboration between Pirelli and custom builder, Max Hazan (the iconic HF355), Kawasaki's Global Marketing Analytics program, and the Mips Safety Symposium (which generated tens of millions of impressions).

How I Got Here

Previously, I worked at Rogers & Cowan, executing PR campaigns for General Mills (Betty Crocker, Wheaties), NASCAR, the PGA Tour, the USA Pro Cycling Challenge, the Epic Poker League, and Sobieski Vodka. That foundation in large-scale consumer brand work taught me what succeeds at scale—and how to adapt it for niche industries.

I was a professional Supercross and motocross racer before earning my MBA in Sports Business and moving into marketing. That racing background isn't just a fun fact — it’s why I understand motorsports culture authentically and why I approach strategy with the same discipline I brought to racing. You can learn more on LinkedIn.

What Matters

I work best with brands that value quality, integrity, and real partnership. Strong relationships are built on shared values and a long-term vision, not just quick wins. With nearly 20 years of experience, I’ve learned that great work happens when you unite diverse teams around a clear goal—and keep projects moving while staying focused on the big picture.

Beyond Work

I live in Culver City with my wife, Genna, and our two boys, William and Henry. My (motorcycle) racing days are behind me, but two wheels are still a big part of my life — road biking, mountain biking, or cruising the neighborhood with my kids.

Let's Talk

Interested in working together, want to talk about a project, or grab a coffee? Please reach out!