About

I'm Scott Roegner. I've spent twenty years in marketing and PR across sports, technology, and consumer goods, including fifteen years managing clients such as Pirelli, Kawasaki, and Mips.

I raced Supercross and motocross professionally for a few years as a privateer. That time on the inside, plus an MBA in Sports Business and two decades on the marketing side, taught me how the industry's pieces actually fit together: riders, teams, brands, media, and the people paying for all of it.

This site is where I write. Mostly about marketing and PR, motorsports, cycling, and how I actually use AI in my day-to-day work. Some posts are about a project, some are about a ride, and a few are just things I found worth writing down.

I live in Culver City with my wife, Genna, and our two boys, William and Henry. My racing days are behind me, but two wheels are still a big part of life: road rides, mountain bike rides, and cruising the neighborhood with the kids. Often my mornings start on the bike, and always with coffee.