I'm Scott Roegner. I've spent 20 years in sports marketing and PR, and I write about marketing, motorsports, cycling, and how I actually use AI day to day.
Featured
Inside the HF355: A Ferrari-Heart Custom Motorcycle and the Craft Behind It
A behind-the-scenes look at Max Hazan’s HF355 — a 600-pound, 400-horsepower custom motorcycle built from scratch around a vintage Ferrari engine — and the collaborative creative work that brought it to life on film.
Inside Mips HQ: How People-First Culture Built a Market-Leading Safety Brand
How a visit to Mips HQ in Stockholm revealed that a people-first culture and clear safety mission can drive both industry leadership and sustainable growth.
The Ultimate Formula 1 Experience
An unexpected phone call turns into an unforgettable weekend as I get to experience my very first Formula 1 race in Austin in VIP style!
Recent writing
- My 2022 Reading List
- Photo Highlights From the 2022 Pro Motocross Championship at Fox Raceway
- 3 Tips for Returning to Disneyland with Kids
- Early Mornings, Beautiful Views, and Good People on Bikes
- Uncovering A Novel: Finding Old Writings from my Dad
- The Best Camera Strap for Cycling