Scott Roegner_Headshot

Marketing & PR Specialist for Sports Brands and Events

I launch products, execute integrated marketing campaigns, and build analytics programs that show clients what's working and where they can improve.

With 20 years of experience across sports, consumer goods, and tech — including 15 years managing clients such as Pirelli, Kawasaki, and Mips — I know how to draw inspiration from one industry and apply it successfully to another.

I'm a former professional Supercross and motocross racer turned marketing strategist, with an MBA in Sports Business. I'm based in Los Angeles.

Brands I've Worked With

Kawasaki Logo — Charcoal
Wheaties Logo — Charcoal
Pirelli Logo — Charcoal
NASCAR Logo  — Charcoal
Mips Logo — Charcoal
PGA Tour Logo — Charcoal
Boon Logo — Charcoal
Betty Crocker Logo — Charcoal

What I Can Help With

Strategy + Launch — Green

Strategy & Launch

Brand positioning and GTM planning.

Campaign and creative strategy.

Marketing analytics that show what's working and where you can improve.

Execution + Management — Green

Execution & Management

Integrated campaigns across channels.

Website builds and digital experiences.

Content development and team coordination that keep projects on track.

PR + Media — Green

PR & Media

Earned media campaigns and press outreach.

Event management and media activations.

Crisis communications when things go sideways.

Recent Posts