I've spent the last twenty years working on marketing and PR for sports, technology, and consumer brands, including fifteen years at Next Level Sports, where I work with clients like Pirelli, Kawasaki, and Mips. That's still my day job, and I enjoy it.
Alongside it, I take on a small number of independent projects, usually with founders and small teams who could use an extra set of hands from someone who's been there before. Over the years I've found that a lot of problems in one industry have already been solved in another, and that's often where I'm most helpful.
Figuring out what a brand stands for and who it's for, then getting a product or program out into the world. This is the work I've done the most of, and it's usually where a good conversation starts.
Finding the angle a reporter will actually be interested in, putting together the list of who should hear about it, and doing the outreach. A good story usually starts with the right question about why anyone should care.
I use AI every day, from managing client projects to organizing my schedule. I'm happy to help your team figure out which ideas are worth pursuing, put them to work, and make sure your brand shows up accurately when people search for you or ask AI tools about you.
Cardiolucent is a concierge cardiology practice in Beverly Hills. I built and helped optimize their new website, set up on-brand social channels, and cleaned up the details behind the scenes so the right information shows up in the right places.
Boon helps companies hire through employee referrals. As AI made it easy to flood job postings with applications, I worked with their team on a story about why referrals matter more than ever, developed multiple pitch angles from it, and built a list of outlets and reporters to pitch.
Julian is a performance coach and fellow Angeleno. I built his online presence from the ground up with a new website, handling the copywriting, the technical build, and ecommerce, all focused on bringing more clients into his practice.
If you think I could help, send me a note and tell me a bit about it. I'm always happy to grab a coffee and talk it through.
Send me a note